Babylux began with a moment, one I’ll never forget, my daughter was 8 months old and I was juggling parenting, work and life like so many other mums. That day, I was changing her nappy trialling yet another baby wipe that didn’t quite cut it. I looked at her, and I just knew this is what I wanted to do. That photo of her on the Babylux wipes pack was taken that very same day!

Because every little one deserves the best, from the start.

As co-founder of The Nappy Shop back in 2003 with my Mum, I’d spent years testing and stocking some of the best baby care brands from around the world. The European products stood out and they were miles ahead of many of the big-name brands sold here in Australia. But none of them quite had it all.

Some wipes were eco-friendly, biodegradable and compostable but they were too small and the flimsy stick-down closure never stayed shut. Others had better packaging, but too many unnecessary ingredients. I wanted something better for my daughter and for other families too.

After years of development we launched our Wipes

In mid 2021, after years of development we finally crafted the perect baby wipe that is:

• Large, soft and gentle
• Minimal ingredients
• Eco-friendly, biodegradable, and compostable
• Proper hard-lid packaging that keeps wipes fresh

As word spread and more parents made the switch, we realised there was a real need for trustworthy, high-quality essentials that were affordable, practical, and kind to sensitive skin. That’s when the next step became clear.

Introducing Babylux Nappies & Nappy Pants

In late 2023, we expanded the Babylux range to include nappies and nappy pants, designed with the same care, high performance, and thoughtful features that parents loved about our baby wipes.

What we stand for

We are a small Australian owned brand created by Mum and Daughter team backed by over 20 years of experience through The Nappy Shop. We’re here to support other busy parents who just want baby products they can rely on in bulk, delivered fast, and always made with care.

Babylux is about real solutions for real families. No fuss. No inflated prices. Just honest, dependable nappies and wipes that do what they promise — so you can spend less time worrying, and more time enjoying those little moments.

Thanks for being part of our journey.

– Kate & The Babylux Team x